If you're serving as your own expert, you can choose the day and time that works best for your schedule. If you're interviewing someone else and want to host the call live, you'll need to take your interviewee's schedule into consideration. You could also pre-record the interview at a mutually convenient time and then make it available as a replay. Whichever way you go, here are some things to keep in mind when selecting the day and time for your teleseminar:
  • Allow yourself enough time to build an audience and set up your system, but not so much time that everyone gets sick of hearing about the event. Two weeks is ideal, but one week is workable. Any more and you run the risk of losing momentum; any less and you may not be able to get everything together in time.
  • Realize that you will never make everyone happy. There simply is no one time that is ideal for everyone. Your best bet is to pick a time that should work for the majority of your target market.
  • There are times that are “better” than others. For instance, if your market includes working professionals, they may have trouble attending a teleseminar in the middle of the work day. Instead, choose evening or weekend hours. Stay-at-home moms, on the other hand, may have more time during the day, but are probably busy in the evening and on weekends.
  • Remember that if people cannot attend, they might still want to download your teleseminar later, so make sure to offer an option for getting the information later, either free or paid. 
  • Offering a download also gives your teleseminar announcements a longer shelf life. You can continue to invite leads by promising that even if they missed the call, they can still get the download.
  • If you're not sure what time is best, you can always schedule two calls! Of course, if you're interviewing someone, you'll want to replay the original teleseminar rather than ask them to participate twice on the same topic.
  • More is not always better. A two-hour teleseminar isn't inherently more valuable than a one-hour call. In fact, more people would rather attend a one-hour teleconference that moves along quickly than a two-hour call that drags on and on. Value people's time. If you really have enough content to go for two hours or more, schedule two separate calls.
  • Choose a time when you're at your best. If you're not a morning person, don't schedule your teleseminar for the early AM hours. You won't get brownie points for heroics. Instead, pick a time when you're “on.” After all, you're the star of the show.
Now that you've scheduled a time, let's talk about one of the most important skills of a teleseminar host: Interviewing in our next blog post.
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