Should you charge for your teleseminars? And if so, how much? That depends on your goals. If your main purpose is to promote a product or service, or to build your audience, you may decide to offer your expertise for free, thereby maximizing the number of people who participate.
 
The benefits of hosting a free teleseminar:
  • You'll get more registrations.
  • It's easier to implement. You won't have to worry about processing payments or integrating a shopping cart with your sales page or email service.
 
The drawbacks of a free teleseminar:
  • You won't make any money upfront.
  • It can be difficult to get your speakers to mention your call to their list if they won't be making any upfront money from it.
  • Sometimes, something offered for free is perceived as having a lower value than something that comes with a price tag.
 
If your main goal is revenue generation, you could charge a fee for participating in your call. Then again, you could opt for having it both ways: You could offer free participation in the initial call, and then charge for access to the recording and/or a transcript of the call. This way, you maximize the number of people you get to add to your list, but you'll also raise some revenue as you allow them to self-sort into buyers and non-buyers.
 
The benefits of hosting a paid teleseminar:
  • You'll make money with each additional person who signs up to attend.
  • Your speakers will be more likely to promote the call if they can earn a commission (i.e., if they receive a percentage, typically 50%, of any sales generated through their affiliate link).
  • Your teleseminar might be perceived as more valuable if people must pay to gain access.
     
The drawbacks of a paid teleseminar:
  • The more you charge, the fewer attendees you are likely to have.
  • Implementation is more complicated, as you'll have to set up a way to take and process payments as well as process affiliate commissions in the event that you're offering an affiliate program.
 
If you're just starting out, you may want to go with a free teleseminar. That way, you can work out the kinks, figure out the technology, and focus on learning the ropes without the added stress of dozens of people expecting a top-notch, glitch-free experience. And, of course, you can focus on the teleseminar and won't have to worry about how to set up your shoppingcart. Then, once you've figured out how everything works, you can start charging for your premium teleseminars.
 
Only you can know what will work best for your situation and your business. Take a look at the pluses and minuses of each model, and choose the one that feels right for you.
 
 
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