- Choose a good topic. Choosing a topic for your teleseminar is much like choosing a topic for a blog post. You don't want something too broad, or you'll have no focus. And you don't want something too narrow, or you will run out of things to say. Instead, you want to balance your need to cover new ground with your need to keep the length and breadth of your teleseminar manageable. For your first go-round, I suggest keeping things tight and focused. You should also plan keeping your call to an hour or so. Any longer and you may burn yourself out or run into more problems than you're prepared to deal with!
Start by brainstorming a list of possible topics for your teleseminar. When it comes to scope, ideal topics are suitable for magazine articles rather than books! In short, go through your list of topics and decide for each one whether it is so broad you'd need a book to cover it, or if you could do it justice in a magazine article. Then make a list of your top picks.
Can't pick just one? Remember, you can always hold another teleseminar — and you should! Right now, you're just getting ready for the first one, so select a topic you feel comfortable with.
- Decide on an expert. One of the greatest advantages of teleseminars is that you don't have to be the expert; you can interview someone else with more experience. You can also hold a dialog between the two of you, or you can do the whole thing yourself. It's entirely up to you.
- Pick a day and time. Next, you need to pick a day and time. It's easy to drive yourself nuts trying to find a day and time that works for everyone in your target audience. Just realize that no matter what you do, you simply won't be able to pick a time that is convenient for everyone! Instead, pick a time that works for you, and go with it. You can always make the audio available later if you like.
- Decide on whether to charge or not. Are you planning to charge for your teleseminar? You'll want to decide upfront whether to charge or not, and what you should offer as upsells. In a later blog post, we're going to cover fee vs. no fee teleseminars in more detail.