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It’s tempting, during recessionary times, to look on marketing as a cost center and try to find ways to reduce expenses. By all means rationalize your marketing expenses and cut the waste. But remember always that your business exists only because of the market and if that is ignored, your company has no reason to exist. Before going on to look at how to market during a recession, there are two important issues to be kept in mind.

This is when your customers get restless and look for cheaper options than buying from you. You need to keep your marketing effort going to make sure that does not happen. Read more