Growing a huge list requires a variety of marketing strategies, and one of the easiest is to convert visitors to your website to list subscribers.
 
To begin, write a compelling description about what your list offers your targeted audience and why they'd want to subscribe. Use the WIIFM (What's In It For Me?) formula and include all the benefits of subscribing, the free goodies they'll receive for subscribing, how easy it is to join and opt-out if they choose, and details about the quality content they'll receive.
 
Create a page on your website specifically for this content. Your mailing list needs its own page. After all, your mailing list is one of the biggest and most profitable marketing methods you can use, so give it the attention it deserves.
 
Include a sign-up form on this page so visitors can easily subscribe to your list directly. You'll also want to include a sign-up form on every other page of your site. These forms are typically located in the upper right-hand navigation column. But on your dedicated list page, make it even more prominent and place it in the center of the page so it's easy to find.
 
Next, create a thank-you page and have your email list manager (Aweber or a similar service) redirect subscribers to this page when they subscribe. Here, you'll thank the subscriber for joining, and let her know if she should be expecting a confirmation in her inbox (a common “double opt-in” procedure for high-quality email list managers like Aweber).
 
You may want to think about using the bottom of this page for a "thank-you page swap" with another publisher who reaches your target audience. Your partner will use this space to promote your list, and you'll promote theirs. Language can be as simple as… "Now, that you've subscribed, why not check out another great newsletter…" with details or a link to a subscription box. This step isn't mandatory, but it can help grow your list if you choose your partner wisely.
 
Through your email management service, be sure that as soon as your subscriber has confirmed her email, she's redirected to the link to the free content you promised, or it's sent automatically via email. Whichever method you use, just be sure to get it into your subscriber's hands quickly. People tend to be impatient online, and following through right away on your promise to provide something will make a good impression.
 
Now that your new page is all set up, your thank-you page is in place, and your subscriber has the free information she wants, it's time to promote this page.
 
Submit the link to search engines, online newsletter directories, quality free advertising sites and anywhere else you can. Include it in the resource box for articles or guest blog posts you write, and in the signature line on forum posts. Arrange to swap links with other online business people in complementary industries.
 
Constantly work to build the site rankings on this page. Tweak the content and try different headlines and graphics, seeing which convert visitors to subscribers. 
 
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