Facebook announced new call-to-action buttons for Pages last Thursday that will help Pages drive business goals. It will allow businesses to use these buttons to link to any destination within or away from Facebook. The call-to-action buttons will be placed in front of the “Like” button at the top of the Page.
There will be a total of 7 new buttons for Admins to choose from:
- Book Now
- Contact Us
- Use App
- Play Game
- Shop Now
- Sign Up
- Watch Video
Dollar Shave Club has been doing a trial and have reported 2.5 times higher conversion rates as a result of installing the “Sign Up” button.
Facebook said that the call-to-action feature will be available in the United States within the next few weeks, and will roll out worldwide next year.
Link to Facebook’s announcement about the call-to-action buttons can be found here.