When it comes to getting new clients and growing your business. And that is please, no matter what else you do or don’t do… FOLLOW UP ON ALL POTENTIAL LEADS!
 
I can’t tell you how many times business owners ask me what they could be doing to find more clients and drum up more sales. But when I ask them how often they follow-up with their potential prospects, 9 times out of 10 they tell me rarely, if ever. What?!?!
 
This means that if you are out networking and you meet someone interested in learning more about your services that is a “lead”. Follow up with them later! If you promised them something during your initial conversation, write it down so you don’t forget it, and then contact them immediately as soon as you are ready and able to deliver on that promise.
 
If you have a potential client email you requesting a quote, go ahead and email them back with the relevant info. When you don’t hear from them over the next week or so, then take the initiative and follow up with them yourself, don’t wait around hoping they’ll email you first. 
 
Just because you sent the ball lobbying over into their court, doesn’t mean they have to play ball the first round. Email them (or call) with a polite inquiry as to whether or not they received the quote you sent them, and if they didn’t to please let you know and you’ll resend it asap. It’s as simple as that.
 
Often you’ll find that your quote has just slipped between the cracks of their busy lives and the gentle nudge serves as a reminder that they’d like to touch base and discuss hiring you further. These gentle reminders might realistically need to happen once or twice more, and then if you still haven’t received the positive response you’d hoped for, it may be time to move on. 
 
BUT that is something you would never had known if you’d chosen not to follow up on the original lead. And so the moral of the story is? Always, always follow up!
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