LinkedIn is a social networking site that can allow users to interact socially with their customers on a more personal level.  Social networking in general and LinkedIn in particular are wonderful forums for business owners to increase sales.  Here are some reasons why learning how to use LinkedIn for your business can be important for your sales. Read more

The change in marketing – The new shift in marketing did not come from advertisers, it was generated by the consumers themselves.  The public no longer waits passively for information about products and services to come to them. This is a generation where time sensitivity is a premium and when it comes to deciding where or when to buy, they want more of a commitment from the seller than ever before. Consumers today, demand a willingness on the part of the advertiser to do more than simply try to sell them something.  They want not only truthful and valid information on a product, they want to be able to ask questions, have a dialog, and sometimes even help direct how a product or service can be changed to better work for consumers. Read more

Unless you haven’t heard, there is an instantaneous way of keeping in contact with the world through the internet, commonly referred to as social media marketing. For those involved in business, social media marketing can be one of the hottest tools to use on the Internet. If your company isn’t hooked into this pipeline of information and resources, you may be missing out.

If your company has decided to take the plunge of becoming part of the mass social media highway, join in. Take the slow route until you get the hang of it or you can actually be ushered in by a virtual marketing assistant. A virtual marketing assistant or VMA will guide your business into the social media marketing world. Read more

Twitter is a social media networking site that is causing a twitter all over the Internet. You probably must have come across this networking tool with a logo of a cute bird. Yep, that’s Twitter for you, and appropriately named so. This social media site is useful for those looking to keep up with their friends, but can be a great place for those in business who want to ‘stay in the know’.

There are various reasons to use Twitter or send a Tweet, but here we will discuss ten reasons that you should Tweet.

  1. It is a great place to set up meetings with your business acquaintances. You can send those Tweet messages straight to their laptops or even cell phones. Twitters are known for giving their friends ‘on the spot’ Tweets or quick messages using this social media.

  2. Great way to report to others who aren’t in attendance of your event. You can keep co workers up to date, minute by minute on the happenings of that seminar. You can report to those not able to attend, the most prevalent activities of the event. Read more

Humans are social animals and they must be connected to other social animals in order for them to survive. In the real world they have families, friends and business associates that they connect to on a daily basis.

In the virtual world of the Internet, social media is the way that people get connected and stay connected on the Web. There are so many sites and they do so many different things that it can be difficult to figure out whether any of them will benefit your business.

This is where you might need the assistance of a Virtual Marketing Assistant (VMA). Read more