Achieving success with Twitter is like getting ready to take a trip. You have to decide where you’re going to go and how you’re going to get there, before you leave. Likewise, with Twitter, you need to sit down and decide what you’re goals and how you’re going to achieve them before you start the journey.

Some goals that you may want to achieve include:

  • Connecting with your customers
  • Networking with people in your industry
  • Driving traffic to your website

Before we go further, let’s take a minute to look at that last goal: Driving traffic to your website.

This goal should never be your primary goal on Twitter. It’s great for SEO, but not for a social networking site. On Twitter, you’re primary goals should be networking and connecting. The traffic will follow if you’re successful with the first two goals.

We will take a look at these three goals more in depth in my next post!

Before you jump on the bandwagon and setup your business’ Twitter account, or write off that whole social media thing as a waste of time, take a few minutes to learn why you need a Twitter account.

Find More Customers
Twitter can help you find more customers. Not only can you search Twitter for people who are interested in what your company has to offer, potential customers can find you. For instance, if you are a life coach who works with people struggling with shyness, you can find people online who are talking about their struggle. Likewise, people who are shy can search twitter and find your services.

Enlarge Your Network
Twitter works much the same way when it comes to networking within your industry. Not only does this help you keep an eyeball on the competition, but also allows you to get to know, like and trust others in the same on complementary fields. For example, if you’re a web designer, you can follow other designers and keep up with what is new in your industry.

Build Your Community Status
Getting known as an expert in your industry is a fast way to get people knocking on your door to hire your company. Social proof exists to confirm that you know what you’re talking about and it can be clearly seen in all the brilliant and insightful things you say in your feed.

If you've been tweeting useful information, providing links to tutorials and answering questions, you’ll have built up a very responsive following.

For example, a jewelry and bead store owner that gets a new shipment of beads in can tweet this update to their followers and have a flood of traffic to check out the new merchandise. If she has an online store, this is even better because people can get to her virtual shop instantly.

When used effectively, Twitter can be an excellent tool for building customer relationships, getting to know your colleagues and promoting your business.

Over the next series of 9 posts I will be offering some tips and advice on how to use Twitter effectively so stay tuned!!

Part of promoting your website business is getting in front of as many people as possible. While you are there, give them something interesting the read, listen to or watch that will direct them to your website through a link. One of the ways that people like to hear about new sites is through podcasts.

What is a Podcast?

A podcast is a multimedia tool that people can follow. Think of it as audio or video information that you can listen to or view on your computer, your iPod or any other multimedia enabled device. It’s like having your own radio show on your website.

Podcasts can be syndicated using RSS (really simple syndication). This is the same process that people use to keep up with blogs and websites. The RSS feed allows them to receive updates when changes are made on the site so they don’t have to visit every day.

Creating your Podcast

There is software available to help you create your audio and video files. You can embed code for them on your website so others can view them.

Beyond the technical aspects, the purpose of the podcast is to present interesting information to your readers in a new and unique way. People browse the Internet to find useful items. They like to read, but would admittedly like to watch or listen as it is a more convenient way to get the same information.

So what will make your podcast stand out? Use engaging dialogue, present relevant topics and use visually appealing props and sets for video casts.

Going Viral

For one, don’t forget the keywords. You want people to be able to find your podcasts when they use their search engines. Even if you are using mainly audio, include keyword optimized titles, tags and links in your podcasts.

Submit your podcasts to directories. Use every avenue to get yourself in front of the public. That includes creating press releases to announce your podcasts if you are introducing them for the first time. Optimizing your press releases and submitting them to free press release sites keeps people finding them even after you are through using them.

Let your existing customers in on the new podcast. Use your email list to keep them in the loop as you unroll your podcast project. Give them links directly to the podcast so they can view it and hopefully pass the link on to others.

Your podcast can be turned into a radio show with regular guest spots. Interview other business owners in your niche and notable online personalities who would be of interest to your readers. A recurring show can increase your traffic and your following.

Want to get people to your website? Create a podcast. Turn it into a radio show or recurring video cast to create a following and gain more traffic to your business.

Do you have the gift of gab and a lot of knowledge to share? Then you can promote your website business for next to nothing. That has to sound good especially if you don’t have a lot of money to spend on advertising right now.

Internet Forums

Forums are places where people with similar interests can meet, exchange information and chat online. To become a member of an Internet forum you usually have to sign up on a membership site. This doesn’t involve any money. Sites want to keep up how many members they have.

The sites include other perks and ways to join in but the forum is where most people go to congregate and talk. You can use these forums to not only promote your website but also get a little extra that can add up to big benefits for your business.

Here’s how they work. Once you join the membership site, you can access the forum by creating a username and password. When you log in, you have access to all the different topics and threads (each conversation started by forum members).

Choosing Forums

Not just any forum will do. You want to find forums that pertain to your target market. For instance, if you sell lighting fixtures, you’ll want to look for DIY (do-it-yourself) forums for a start. Also, look into forums for contractors and builders. They certainly use lighting fixtures in their line of work.

In these forums, half of the work is done for you. You are already accessing your target market, but the rest is up to you. That is why conducting yourself well on these forums is an important cog that makes this type of website promotion run smoothly.

Using the Forum

Before you jump into talking about your business, think about one thing. If the tables were turned and you were just a regular forum member, what would build your trust and what would break it down? People spamming would probably make you mad, but people who participate and also help others, would inspire your trust.

Interact with people in the forum. There is a wealth of knowledge there. You can offer expert advice and get help yourself. Their advice to you can help you implement changes that benefit your business.

Use your signature line to promote your website. Include a link here along with your name. The more you post in existing threads and your own, people whose trust you gain will begin to click on that link and check out your website.

Internet forums that cater to your target market have a two-fold benefit. First, they help you get in touch with the type of person you seek for your business and second, you can establish yourself as an expert and use your signature line to promote your website.

Great article on how much information you are sharing online without even realizing it. Great read! It has got me rethinking what I should be sharing and what it could mean. How about you? Are you comfortable with the information you're making available online?

Find out what you are sharing online without even knowing in this recent blog article I came cross.


Social media is a way in which customers can interact with the human aspect of all of their very favorite brands.  They can get to know the names behind the products, and ask questions about the things they intend to buy.  However, you may have a fantastic product to sell and are just not a very social person or you do not have the time to engage in social media for your customers’ benefit.  Many may wonder if it is appropriate to hire a professional to interact with customers on a social networking forum for you, such as Twitter or FaceBook. Read more