Achieving success with Twitter is like getting ready to take a trip. You have to decide where you’re going to go and how you’re going to get there, before you leave. Likewise, with Twitter, you need to sit down and decide what you’re goals and how you’re going to achieve them before you start the journey.
Some goals that you may want to achieve include:
- Connecting with your customers
- Networking with people in your industry
- Driving traffic to your website
Before we go further, let’s take a minute to look at that last goal: Driving traffic to your website.
This goal should never be your primary goal on Twitter. It’s great for SEO, but not for a social networking site. On Twitter, you’re primary goals should be networking and connecting. The traffic will follow if you’re successful with the first two goals.
We will take a look at these three goals more in depth in my next post!