The change in marketing – The new shift in marketing did not come from advertisers, it was generated by the consumers themselves. The public no longer waits passively for information about products and services to come to them. This is a generation where time sensitivity is a premium and when it comes to deciding where or when to buy, they want more of a commitment from the seller than ever before. Consumers today, demand a willingness on the part of the advertiser to do more than simply try to sell them something. They want not only truthful and valid information on a product, they want to be able to ask questions, have a dialog, and sometimes even help direct how a product or service can be changed to better work for consumers. Read more
The days of dismissing the practice of blogging as the hobby of computer geeks or teenagers is truly over. When looking for information, more and more people are turning exclusively to the Internet to find what they need. The reason of course is simply the ease and convenience of performing an information search and the portable nature of the tools they can use.
In this generation of handheld devices, a potential customer can search the Internet for a business need, check several blogs for the necessary facts and make a decision on which to choose from, all while waiting in the car to pick up their dry cleaning. It is becoming critical to a business to use a blog to market itself. Read more
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