While I'm all for comfort, there are times when a little discomfort can go a long way towards helping us achieve our goals. Think about working with a personal trainer; his or her goal is to push you outside your usual routine to help you get fit, be stronger, and become healthier. And if it works for your body, it can work for your business, too. In fact, one of the best things you can do as an entrepreneur is to constantly push yourself to do the things that make you the most uncomfortable.
Ask yourself, “What's the worst that can happen?” If you're rejected, will you lose your business? Alienate a loved one? Hurt someone? Probably not. Acknowledging the worst case scenario helps you keep the risk in perspective.
Preparing yourself for the event can only help you be more successful. Do your research on the new contact you're pitching. Review your script before giving a speech. Know what you're getting into, and how you'll handle any questions or issues that will arise.
Expect the best. When you contact a big-name potential partner, expect that they'll want to work with you. When you submit an article or manuscript, assume that it will be accepted. Sure, things go wrong, but don't borrow trouble. If there are problems, you'll find out soon enough.
If your number-one JV partner turns you down, who are you going to go to next? If you can't book the hotel for your preferred date for your first live seminar, what's your second choice? Having a plan to fall back on will make you less likely to freak out if your ideal situation doesn't materialize.
For your business to keep growing, YOU need to keep growing. And that means constantly spreading your wings farther and farther. Sometimes you'll fly and sometimes you'll flop, but if you keep working at it, over time you'll find yourself moving way beyond your old safety zone, operating at a whole new level.