If you're not into it yet, shopping carts are online applications that are quite a necessity nowadays and have become a crucial component to the success of your business. For small and just starting out businesses, a well thought of shopping cart can even bring about a break or make situation for them. This is why decisions on a shopping a cart should not be rushed. You should spend time thinking about what you want rather than thinking about how to resolve as situation later on.
When you are in the process of selecting a shopping cart application, it would be best to list down your specific needs from a shopping cart. You might not actually need all those additional features in the first place and purchasing them could be just a waste of your money.
However, do not limit yourself to the point that you will not avail of additional features ever. There will come a time that you will need some features to keep your shopping cart updated and at the level of your competitors. With this in mind, it would be best to keep options open and look for a shopping cart that offers future upgrades.
Because of the development of the shopping cart technology, you can choose from the simplest form to the more complex ones that have integrated webpages instead of just being an element of your online store. Again, it is a matter of knowing what you want. You can narrow down everything once you've organized your needs and expectations from the cart.
There are some very useful features nowadays that you should seriously consider. There's the option of the cart coming up with suggestions of other products that complements the current selection your client has at the moment. This idea appeals to the impulse buying behavior of individuals. The feature can be quite effective in generating sales and should not be totally ignored.
Another consideration, of course, is your budget. It is a very easy decision to select between a simple cart and one that is jam-packed with features if you know your budget. Things will be dictated by your budget, that maybe harsh but that's a reality that you will have to face.
It is okay to spend some money on a shopping cart but do not forget the other elements that will help make your online store successful. There's the payment gateway, additional manpower to maintain the shopping cart, hosting issues, and other stuff.
The point is to see this ecommerce shopping cart as a whole and not just in segments. You can invest properly by thinking that way. It will also help you to keep to your budget by factoring early on the costs of each component of your online store.
- Fill a small zipper bag with a few Hershey's Kisses, your business card, and a quarter-page flyer that includes details about your email list, and the benefits for subscribers. Distribute these freely wherever your target audience hangs out.
- Leave a few brightly colored, half-page flyer with your email list information and subscription URL in the lobby when you stay in a hotel. Staple a mint to each page, so the maid doesn't automatically toss them. Do the same thing with a quarter-page flyer at restaurants, day cares, grocery stores, pharmacies, bookstores, the bank and anywhere else you visit.
- Place a small classified ad in your local community paper. Local papers usually offer affordable advertising options that are seen by a large number of people. The nice thing about community papers is that most people read them from front to back, so even though the circulation may not be as large as other newspapers, the actual number of eyes that see your ad might be greater.
- Set up a booth at community fairs such as those held by your church, parish, or local Chamber of Commerce. Fill a basket with candy to attract visitors, and host a contest for a free gift.
- Create some simple drawing slips with a small print disclosure that anyone who enters will be subscribed to your mailing list, and require everyone who enters to include an email address. When the fair ends, draw a winner, and deliver or mail the prize.
- Rent a booth at a local flea market, business expo, or county fair. Offer free goodies such as a small booklet related to your niche topic, and ask anyone who stops by to subscribe to your email list.
- Balloons, pens, letter openers… all of these ideas that we think only work to build a brick-and-mortar business, can also work to build your subscriber mailing list – if you use them! Carry a few with you so when someone asks you what you do, you can hand them one of your promotional items.
- Contact local businesses and ask if you can post a flyer on the inside of their restroom stalls in exchange for a free button, banner or text ad on your website. (This is a good place to use laminated flyers, too.)
- Have a few T-shirts printed with your subscription URL and info on them. Something short like – "Free Budget Tips!" and the URL work great. Wear one when you're out and about.
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