The surest sign of a Twitter newbie is a default background, empty website and bio fields and little content. And the surest sign of someone who doesn’t know how to use Twitter for business is a vague or inappropriate bio field. That said there are specific things you need to do on your Twitter profile before you hit the road with it.
1. First and foremost, choose your Twitter username wisely.
Like your domain name, it should be easy to spell and remember. After all, you want people to find your business using the search feature, or even Google. The username should reflect positively on your business as well.
While it might seem like fun to make your username “ilovechocolate,” if you’re a virtual assistant whose work has nothing to do with chocolate, this is probably not a good idea.
For branding purposes, it’s best to choose either your business name or your name (depending on what you’re trying to brand), or a variation of it, as your username.
2. Write a good bio.
The bio doesn’t have to be a literary masterpiece, but it does need to succinctly describe who you are or what you offer. And the bio should contain your keywords.
Keep in mind when you’re writing your bio that people will be finding you using the information you put there. So if someone is looking for a virtual assistant, but your profile bio says “chocolate-eating work at home mom,” chances are no one is going to find you. Well, not anyone you’ll do business with.
3. Choose your profile picture wisely.
The best option for your profile picture is a photograph of you. That said, it should be a professional shot – you really do want to present a positive image for your business. Make sure the shot is clear, well lit and that you’ve put your best face forward.
You can be quirky or funny, but make sure it’s appropriate. So if you’re tweeting as the CEO of a major corporation, you don’t want your profile photo of you in a Hawaiian shirt sitting on a bar stool. However, if you’re a quirky, creative photographer, you might be able to get away with pink hair and a tongue piercing. The bottom line is to be YOU and let others see who you are, without damaging your own reputation in the process.
4. Use a custom background.
You can have a designer create a background for you or use a free background generator online. The background will not only show Twitter users that you mean business, it will also enable you to display more information about your business and additional means of making contact.
You can also place your logo on the background to further brand your Twitter profile. And if you’re branding yourself as a business – say if you’re a life coach, for example – you can even put a full body picture of yourself, perhaps holding your logo in your hands, or something memorable like that.
Remember, whatever you do, you want to set yourself apart from the others with your profile. Make it professional, but memorable. Include information so that people can contact you on other sites, by email and by phone. Make a statement about the value your business can provide to those who land on your profile.
In the next post we will be discussion all about the content.