Social Media continues to play an important role in many business' marketing efforts this year and more people are starting to set up their profiles on the big three - Facebook, Twitter and LinkedIn.
It is important to have a plan and strategy in place before jumping into social media. It is with this in mind that the featured article this month will provide some insight into this and what you need to do to get started in the right direction!
I hope you
find it useful and informative. If you have any comments or questions,
drop me a line at lbelan@youroutsourcesolutions.com.
Importance of Social Media Strategic Planning
Many
business owners are jumping on to the Social Media bandwagon without
planning strategically what it is they would like to accomplish with
social media for their business. I can't emphasize enough the
importance of doing a social media assessment and strategic plan for
your business before becoming a part of the social media community.
Some key points to
consider in your assessment include:
- Know your business objectives. Why are you seeking to use Social Media?
- Know your primary and secondary target audience. What are the unique needs and interests of your target audience?
- What social media channels does your target audience access?
Once you have identified the answers to the above questions you will be
in a better position to plan your social media strategy.
Some key steps to
include in your social media strategy plan include:
- an audit of your current social media activity, if any
- a competitor market research
- specific and measurable goals with milestones - metrics on ROI -Return on Influence and Return on Investment
- a prioritized plan
- tools and action steps you need to take to achieve your goals
Take the time to plan your Social Media Marketing well from the start
as it can be a great opportunity to help you and your business gain
exposure and grow!
Social Media In Plain English
Great video explaining in plain English what social media is. Enjoy!
For Outlook users who might have trouble viewing the video below, please click here.
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