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How to Get Your Content Directly in Front of Your Target Audience

Article marketing is great. I'm not going to deny that. But, have you looked at EzineArticles.com lately? It's a beast! I don't know anyone these days who goes there to find content to publish on their sites. Do you? I sure don't. It's just way too massive, and, frankly, some of the articles on there are disturbing.

Yes, posting your articles at EzineArticles.com is great for getting incoming links to tell the search engines that your site is important. And, yes, you can get traffic to your articles by posting there. But, as far as getting your articles republished by big ezines and blogs? Either you've got to be sending people there to find your articles (which I certainly wouldn't advise doing because of the high level of distractibility on their site) or you've got to have one of the top articles in a category.

The only time I go to the article directories to find articles to publish is if I'm specifically looking for reprint articles by someone. But most of us don't have the name to have people searching specifically for us — yet.

I'd like to present you with three alternatives today to help you to get your articles directly in front of potential customers.

1. Include your reprint articles on your own site and invite your readers to publish them with your bio.
Who better to spread the word about you and your products and services than your fans? You can see how Nicole Dean does this at NicoleontheNet.com. She does it again at her help desk so that anyone wishing to contact her can find her content and spread it virally. Pretty tricky, eh?

2. Give Your Articles to your Affiliates and Others Looking for Money-Making Expert Content.
First of all, make sure you're adding at least some of your articles to your own affiliate center for your affiliates to publish on their websites.

3. Guest Blog at Hot Blogs in Your Niche.
Instead of submitting your articles at the article directories and hoping they get in front of your audience, why not place them directly in front of the people who you're trying to reach? You can accomplish this by guest blogging on relevant blogs. Simply contact those blog owners and offer them your original expert content. If you make your content and your offer good enough, they'll surely say "yes".

No matter whether you choose the options above or stick with standard article marketing, the important thing is to do some content marketing every single day if you want to continue to move ahead. Now get writing! 

Affiliate Programs Get Your Business Noticed

Website promotion gets the word out about your online business. If you are already making sales, using other, more advanced promotion methods can increase your targeted list of potential buyers and hopefully sales too. Affiliate programs are designed to do just that.

The idea behind affiliate programs is simple. You use other businesses and websites to promote your products on their website. They are doing the legwork while you reap the benefits. But, they also get a piece of the pie when people click on their link and head on over to your website.

For the business owner looking to increase their visibility among their target market, starting an affiliate program is a win-win situation. For one, your affiliates (those are your promotion partners) are not paid unless they fulfill your agreement. Some affiliate programs pay per lead, click or per sale. Each link is coded so that you know which affiliate link has been used to access your website.

Secondly, when you achieve those leads, clicks and sales through affiliate promotion, your business is getting exactly what it needs. Here’s an example: Let’s say that you are trying to build your list. If five affiliates each have ten people click and sign up on your website – that is fifty more names for your list. But, these are not just any names. They are people from your target market who are already interested in your type of product since they accessed you through a related site.

To get the desired results from your affiliate program, you have to put in some work. It all begins with choosing the right businesses to advertise your products for you. In reality, if you choose poorly, then you haven’t lost any money but you have lost time and energy and most of us don’t have that to spare when we are trying to grow a business.

Look for businesses that have at least two things in common:

  • Lots of traffic
  • Great reputation in your niche industry

What you want is to put your product in front of people who have made their business a success. It is a smart choice to get companies with similar interests involved in your venture. You don’t want them to be in direct competition, but if they operate within the same niche, you can be pretty sure your products will interest their visitors too.

Offering top notch tools in your affiliate toolbox will attract just the kind of people you want to promote your website. Include graphics, website content, brandable reports and eBooks, banners and other nifty items to help them to help you make your business an even bigger success.

Affiliate programs are one way to promote your website and leverage the power of others to do it. By working with your affiliates and giving them the tools and knowledge necessary to be successful, you’ll not only promote your business more, but also increase sales.